PROJECT CHALLENGE:
To create an innovative and engaging means of showcasing South African national Pride and solidarity with our global citizens in Australia.
AGENCY SOLUTION:
Conceptualized a South African General Knowledge Quiz Show hosted by Jason Goliath. “Let’s Play SA” featured local South African celebrities (including “Beast” and PJ Powers) and Australian South Africans, such as Morne Morkel, who played in teams to see who knew the most about our country. The show was live streamed digitally during COVID.
PROJECT DURATION: 2020
PROJECT OUTCOMES:
Advanced unity between South Africans and “Global Citizens” (expats) in a time of separation (COVID-19).